Ugly Edible is an awareness campaign that embraces imperfect produce, highlighting the issue of food waste and showing that ugly food can also be beautiful. Ugly Edible aims to transform Singaporeans’ perspective of food. Other than how food can satisfy our taste buds and tummy, nearly half of all the food produced globally is rejected due to irregularities in appearance. By having a better understanding of the characteristics of fresh produce and being more accepting of cosmetic imperfections, Singaporeans can make good food choices to reduce wastage.